Hey, I’m Leo!

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This is the new and improved, redefined, revamped, redesigned, reorganised, up-to-date version of the Puddle & Goose webpage.

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The new website has been improved with focuses on the design and SEO aspect to help better the consumers experience whenever they interact with the website. The website follows the colours and themes of Puddle & Goose to keep its individuality and uniqueness that it evokes, being one of the top local shops in leigh on sea with its unmissable blue aesthetic and large iconic logo.

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The website has been especially tailored for Puddle & Goose, it keeps some designs from the original website, keeping its originality. With my design choices, I was influenced with the formulated designs that many ecommerce stores follow. These being websites such as SHEIN, H&M and ASOS. These websites supported my new design choices in the designing process of the website. Comparing the old website to the new website, the website has updates on the design that follows the W3C standards to allow the website to be suitable for all consumers, not limiting the access and limiting potential customers.

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I believe with the changes I have made with my new design to the website, this will allow customers to easily navigate through the website and understand things easily, even with people who may have accessibility issues, the newly designed website will also be fit for them to be able to use meaning that the company will now expand its reach, customer audience and growth.

The websites colour palette follows colours that are suitable to the name Puddle & Goose, with colours such as orange to suit a Gooses beak and blue to represent their eyes or the imagery of puddles, this would make it more memorable for consumers as they can match up the colours with the name of the company.

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I added new features to the website that would help the business as this would allow the customers to be more engaged as there are more things on the screen and more things available to them. I added many new designs to the website such as carrousel images, more call-to-action buttons, a countdown, sale codes, new palette, new about Puddle & Goose section, a new loyalty program with the points being called puddle points where customers can earn points by signing up and through each purchase they made, the more points they earn, they can then use to get a discount on their next checkout when purchasing online.

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Overall, I have shifted the design of the original website to become a more modernised version of it, with new features and having a similar format to other ecommerce stores which will allow consumers to easily navigate through the website to have a more engaging, easier, and positive experience when purchasing online. With this new design compared to the original, this evokes a more accessible website that would be user friendly to everyone no matter what accessibility issues they may have.

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THANK YOU

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- Leo Lu -