Anthony nolan

Tasked to create a new marketing campaign pitch that focuses on the core essence of Anthony Nolan's mission, I have created the movement of #ANTCONNECT (Anthony Nolan Trust Connect) to reach out to people who want to be a hero "To give every transplant patient the best chance and quality of life".

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I was responsible for all content creation for the following poster designs via Photoshop, the strategy for the campaign going forth with the hashtag and theme and for the management throughout the project which led me to the mock ups for the "CONNECT WITH US AND BE A HERO". The marketing campaign was then followed up with a successful pitch to the marketing managers of Anthony Nolan along side with a live pen swab prototype.